Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform.
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However, many employees are wearing multiple hats due to the current economic crisis, which leaves less capacity for social media management. One way that small businesses can address this is by having their audience curate the content for them.
Small Businesses Should Seek User-Generated Content
More than three-quarters (78%) of employees who manage social media also have additional responsibilities at their company. As business priorities shift, there is a risk of leaving social media efforts on the backburner, which is a disadvantage because audience engagement is more essential than ever.
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Social media offers a cost-effective way for small businesses to reach customers they can’t engage with in-person. This is why businesses should take advantage of user-generated content.
In the wake of COVID-19, hashtags have become more important. Small businesses should create hashtags that align with their brand and encourage their audience to use them when posting content related to the business.
Hashtags and user-generated content are an effective yet affordable way to reach your audience.
Nearly All Small Businesses Use Facebook; Half Use Instagram
Clutch’s survey found that 91% of small businesses use Facebook, while 49% use Instagram. Businesses should think critically about which platform will best serve their needs, as each one has unique offerings that speak to different audiences in different ways.
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