Integration enables brands to activate and optimize campaigns across Ace Hardware’s retail media network alongside their broader commerce portfolios
Pacvue, the leading Commerce Media Operating System, and Ace Hardware, the world’s largest hardware retail cooperative, have announced a new partnership that brings Ace Hardware’s retail media network, RedVest Media, into Pacvue’s unified commerce ecosystem.
Through this collaboration, enabled via Pacvue’s integration with Epsilon, advertisers can activate, manage, and optimize Ace Hardware campaigns directly within Pacvue, alongside existing investments across Amazon, Walmart, and other major retail media networks.
“RedVest Media provides brands the tools to engage our unique and loyal Ace Customer. Our differentiation in the industry comes from our 5,200 store scale, the convenience of our locations, the helpfulness of our store staff, and the strength and trust we’ve built through our Loyalty Program, Ace Rewards,” said Molly Hjelm, CVP GM of RedVest Media at Ace. “By partnering with Pacvue, advertisers now have the ability to engage our customer in a way that fits into their broader retail media approach, making it even more seamless to engage the Ace customer and providing more ways to activate their RedVest Media campaigns.”
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With 5,200 locally owned and operated stores in the United States, Ace Hardware is both massive in scale and conveniently located in neighborhoods across the country; 50% of Americans live within 3 miles of an Ace and 75% live within a 15 minute drive. Ace’s loyalty program, Ace Rewards, consists of over 70M lifetime members and provides a strong backbone for its Media Network, RedVest Media, through which Ace Hardware offers brands access to a highly engaged, project-oriented shopper base. Ace customers are active purchasers with clear, mission-driven intent: they come ready to buy and Ace’s highly knowledgeable associates are there to guide them to everything needed for their project. For brands selling power tools, paint supplies, grills, lawn and garden products, and related categories, RedVest Media represents a meaningful opportunity to reach those shoppers.
Home improvement is a category where the shopper journey rarely starts and ends in one place. Brands are often managing media across national platforms while trying to maintain presence in the specialty retail environments where project-driven customers actually convert. Without the right infrastructure, maintaining that presence at scale introduces the kind of operational fragmentation that slows execution and erodes the visibility teams need to make confident investment decisions.
“The retail media landscape is shifting from a world dominated by big box to one where specialty and mission-driven retailers are becoming essential to brand growth. As advertisers push for more efficient spend and higher-intent audiences, they’re increasingly prioritizing retailers that sit closer to the point of purchase. Ace Hardware’s project-oriented shoppers represent exactly the kind of high-value audience brands want to reach in 2026, making this the right moment to bring RedVest Media into a unified commerce operating system,” said Emily Vallor, Head of Product for RedVest Media at Ace.
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“Ace Hardware represents the kind of differentiated retail environment that belongs in any serious brand’s commerce media strategy,” said Tommy Burton, VP of Global Partnerships at Pacvue. “Through our integration with RedVest Media, we’re making it straightforward for advertisers to activate Ace alongside the rest of their portfolio – with the reporting, automation, and governance their teams need to operate at scale.”
Through the partnership, brands selling in home improvement, tools, lawn and garden, and adjacent categories can bring Ace Hardware into the same enterprise platform they use to manage their broader commerce portfolio.
Key benefits include:
- Activate RedVest Media campaigns seamlessly alongside Amazon, Walmart, and other retailers from a single platform
- Connect Ace Hardware performance to a unified reporting view, with cross-retailer dashboards that make it easier to compare results, identify trends, and roll up performance across the full portfolio
- Apply automation and rules-based optimization to RedVest Media campaigns, including bid management and budget pacing
- Eliminate the operational overhead of managing Ace as a standalone channel, reducing manual work and giving teams more time to act on insights rather than compile them
This partnership reflects the continued expansion of retail media beyond a handful of dominant national platforms. Specialty and cooperative retailers like Ace Hardware attract loyal, high-intent shoppers that brands increasingly want to reach, and the ability to do so within the same system they use for Amazon and Walmart removes a meaningful operational barrier. By bringing RedVest Media into Pacvue, Ace Hardware and Pacvue are helping brands build more consistent, scalable commerce programs across a wider range of retail environments.
