As part of Coresight Research’s Innovator Intelligence series of reports, the research and advisory firm that specializes in retail and technology, provides an in-depth look at modern product information management (PIM) and Digital Wave Technology, the solutions provider that makes omnichannel possible for retailers and brands.
“We’re ecstatic for Coresight Research’s positive coverage of our efforts to enable brands and retailers to tell compelling product stories everywhere their consumers shop.”
“There is huge growth in the PIM market right now. The retail industry has evolved so rapidly in the last few years, and companies are realizing that manually managing product information just doesn’t cut it anymore,” commented Steven Winnick, Senior Analyst at Coresight Research. “The evolution of PIM is here, and we are starting to see leading technology players in the space couple PIM with digital asset management (DAM) along with AI [artificial intelligence] and ML [machine learning].”
“Digital Wave brings a unique take on helping companies across the spectrum of basic PIM to advanced product experience management [PXM] with AI and ML,” Louise Hynd, SVP Business Development at Digital Wave, noted. “We’re ecstatic for Coresight Research’s positive coverage of our efforts to enable brands and retailers to tell compelling product stories everywhere their consumers shop.”
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Coresight Research’s Innovator Intelligence: Product Information Management—Creating a Single Source of Truth in Omnichannel Retail report discusses the benefits of PIM for brands and retailers and explores five key trends in its evolution—covering DAM, automation, PXM, enterprise solutions and headless commerce. It also highlights a case study of a $7 billion global retailer and wholesaler of iconic brands. Digital Wave Technology and its PXM Suite are featured in this recent report as an innovator that can increase speed to market and improve operational efficiency for retailers and brands.