Marketers can’t overlook the dependence of marketing activities on customer intelligence extracted from colossal amounts of data
Boxever has joined forces with Oracle Marketing AppCloud announcing their formal partnership to enhance the capabilities of AI based real-time personalization. This partnership foretells the growing significance of AI and data analytics technology that drives marketers to achieve higher returns out of data-driven and real-time personalized cross-channel engagements with customers.
Boxever, a leading name in B2C Omni-channel personalization and a Silver level member of the Oracle PartnerNetwork, has made its Customer Intelligence Cloud application available on the Oracle Cloud Marketplace. Its partnership with Oracle Marketing AppCloud provides their joint customers and organizations the benefit of personalizing their messages in real time with improved effectiveness across multiple channels through the integration with Oracle Responsys (part of Oracle Marketing Cloud).
Marketers from client organizations are the real winners
Marketers are now being enabled to utilize the world’s most comprehensive MarTech ecosystem along with a large set of marketing apps and AI-based customer insights. The data-driven customer intelligence powered with hyper-personalized and real-time content allows CMOs to reach out to the right customers with the right message at the right time, enhancing their experiences across every channel. This ensures customer retention, loyalty, and repeat business.
This partnership between Oracle Marketing AppCloud and Boxever brings contemporary marketing technology solutions for B2B and B2C marketers on a single platform. It focuses on connecting content, social and cross-channel marketing with data management and activation, to drive maximum business returns. The partnership empowers customers to leverage the AI-enabled personalization solutions along with real-time customer data to build impressive experiences to enhance conversion and brand loyalty. All this can be seamlessly integrated with the enterprises’ existing technology and strategies.
David O’Flanagan, CEO and co-founder of Boxever, says, “We’re thrilled to be an Oracle Marketing AppCloud partner. We’ve interacted with Oracle informally throughout the years, and recognize the great synergy that Boxever technology has with Oracle Marketing Cloud in supporting customers’ data-driven marketing objectives. By formalizing our relationship, we’re committed to delivering new solution options for Oracle customers where high volume, omnichannel strategies require high levels of automation, superior personalization, and real-time engagement.”
Oracle Marketing Cloud customers can easily install the application in order to use Boxever’s Customer Intelligence Cloud in Oracle Marketing Cloud.
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