New lead management, three-click setup and data management make ABM campaigns more automatic to deliver rapid ROI
Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced new capabilities that simplify and accelerate the effectiveness of account-based marketing campaigns.
Easy to use wizards, automatic campaign execution, lead enrichment and data management capabilities help B2B marketers do it all in one place and maximize their ABM ROI. Metadata continues to enhance its platform through artificial intelligence that eliminates operational, manual tasks and optimizes the performance using multivariate testing.
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“Our latest release makes it very easy for a B2B marketer to generate significant pipeline from account-based advertising campaigns and show exact ROI for their investment,” said Gil Allouche, CEO of Metadata. “As we look toward the future of marketing, AI-powered platforms will help marketers focus on strategy and content, rather than the technical operations of running and optimizing account-based advertising campaigns – because those functions can be 100 percent automatic.”
Metadata generates inbound leads from named accounts and gives you full visibility into how the leads trigger, impact or influence opportunities in the pipeline. It features three clicks to audience setup and execution of hundreds of campaigns; pipeline attribution analysis for direct correlation of advertising spend and campaign execution to pipeline and bookings generated; and, website insights that correlate account-based advertising campaigns to website traffic from named accounts.
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The latest features include:
- New workflow automation for easy, intuitive campaign setup and execution.
- Lead Opportunity Counters – new advanced logic helps match converted leads to contacts in SalesForce, to better calculate influenced and directly triggered opportunities.
- Advanced Data Enrichment provides enriched lead data in real-time and delivered directly to the marketing automation system.
- Scaled converted leads table can now support thousands of leads simultaneously.
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