Independent Research Firm Names Grapevine6 a Leader in Sales Social Engagement Tools Evaluation
Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, is designated a Leader by Forrester in The Forrester New Wave: Sales Social Engagement Tools, Q2 2019.
Forrester evaluated the eight most significant players in the sales social engagement tools space against ten criteria in two categories: Current Offering & Strategy. In its first participation in an independent evaluation, Grapevine6 received a differentiated rating in six of ten criteria and “leads the pack with its seller focus and AI functionality.” The report states that Grapevine6’s tool “leverages AI to help sellers enhance their personal brands and recommend the most relevant content to their audiences and unique contacts.”
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“As the buying journey becomes increasingly complex, buyers need to rely on trusted advice from knowledgeable sales professionals,” said Wayne Gomes, CEO and Co-Founder of Grapevine6. “Our patented content engagement platform was built for sales professionals to deliver relevant and personalized content to nurture and develop meaningful relationships with prospects and clients.”
The Grapevine6 solution received a differentiated rating in six criteria including AI, Content and Privacy, Risk and Compliance and Product Vision, Product Road-Map and Category Vision. Grapevine6 is recognized as “the best fit for companies that want to avoid risk.”
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According to the report, Grapevine6 has focused on acquiring “big-brand financial services and high-tech customers” such as Guardian Life and SAP. Both early adopters of social selling, SAP and Guardian partnered closely with Grapevine6 to achieve stellar sales results. Their successes led to a wave of fast followers adopting Grapevine6 including leading financial services and high-tech providers.
“We are dedicated to helping sales professionals drive business results from digital channels and are extremely proud of the results our clients are experiencing,” said Mike Orr, COO and Co-Founder of Grapevine6. “Grapevine6 is committed to innovating social selling. To be recognized as a Leader by a trusted organization like Forrester is truly validating.”
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