Epsilon’s “Launch and Learn” Approach Demonstrates ROI Before Brands Sign a Long-Term Contract
Epsilon® announced the launch of Epsilon PeopleCloud Loyalty Essentials, a new offering that simplifies and optimizes loyalty management for mid-size brands by providing key capabilities and services available in Epsilon PeopleCloud Loyalty. Epsilon’s “Launch and Learn” approach demonstrates ROI to mid-size brands over a four-month period before rolling out a formal program and long-term commitment. As brands shift from prioritizing acquisition to customer loyalty in today’s uncertain market, Loyalty Essentials will provide mid-size brands with the quality and proven technology that has helped grow Fortune 500 companies for years.
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With Loyalty Essentials, mid-size brands can strengthen and grow their loyalty programs with access to rich technology from Epsilon’s enterprise-level loyalty solution. Epsilon was the only loyalty provider named a Leader in both “The Forrester Wave™: Loyalty Service Providers, Q3 2019” and “The Forrester Wave™: Loyalty Technology Platforms, Q2 2019” by Forrester Research, Inc.
Epsilon’s loyalty offerings are powered by CORE ID, Epsilon’s industry-leading identity management solution of 200+ million persistent consumer profiles. CORE ID enables marketers to tie together customer loyalty across online, offline and in-app channels so brands can reach each of their members at exactly the right moment with personalized rewards and experiences that are driven by real-time behavior. The stability and accuracy of CORE ID ensures improved engagement and lifetime value among brands’ loyalty members, and Epsilon data shows consumers can spend up to three times as much with brands to which they are loyalty members than non-members.
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“We noticed a real need in the market for an affordable, quick-to-market and efficient loyalty solution specifically for mid-size brands,” said Wayne Townsend, President, Technology at Epsilon. “We can now launch comprehensive loyalty programs for our clients in a matter of weeks with Loyalty Essentials, built directly from our enterprise loyalty solution that has helped grow the world’s largest brands for decades.”
Mid-size brands can now access the same rich capabilities as enterprise clients in a format designed specifically for their customers and business needs. For example, Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing 750 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. The brand partnered with Epsilon for a reliable platform to enable loyalty program enhancements, personalized conversations with members and opportunities for future growth.
“We needed a loyalty solution that would provide us with flexibility and faster speed to market. With Epsilon, it’s not only the services and the technology, it’s their thought leadership in the loyalty space. We are more confident than ever in our ability to take on new opportunities, test initiatives, and continuously improve and evolve. Given the many challenges all brands face today, a strong loyalty partner is crucial for any business regardless of size or industry,” said Jeri Salazar, Vice President of Loyalty, Preferred Hotels & Resorts.
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Loyalty and Loyalty Essentials are part of Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Additional products in the Epsilon PeopleCloud suite include:
- Customer: A customer data hub to create meaningful connections with a brand’s customers when and where it matters most
- Digital Media Solutions: Seven offerings for delivering personalized, performance-based media across mobile, desktop and video
- Discovery: An ID-based insights platform for planning a brand’s growth strategy and optimizing media
- Messaging: An industry-leading email and digital solutions platform to bring customers personalized, cross-channel messages in the moments that matter most
- Prospect: A privacy-safe clean room to analyze a brand’s best customers and efficiently acquire new ones
