Madison Logic, a leading global Account Based Marketing (ABM) platform, earned top placements in G2.com‘s Spring 2020 Grid Reports. Madison Logic is ranked as both a Leader for Account Based Advertising and a High Performer for Marketing Account Intelligence. Clients also cited in their reviews the ease of use and the quality of support when using the ML Platform™.
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“In uncertain times, the need for revenue-based marketing and superior ROI has never been more critical. It is imperative for organizations to align toward sales goals through ABM strategies and focus on 100% performance-driven media,” said Tom O’Regan, CEO, Madison Logic. “We are honored to see clients recognize our ABM platform as a valuable tool and for G2 to rank us as a leader based on our own customer feedback. It is also rewarding to see our user communities recognize the strength of our solutions, from ABM advertising to account identification and measurement.”
Reviewers on G2.com praise Madison Logic’s commitment to its partners, reliability, and user experience. They also applaud their ABM, targeting strength, abilities to aggregate rich data on key target accounts, as well as their global reach and scale in regions outside the U.S. This earns Madison Logic the number four spot in the top eight account based advertising platforms.
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“New marketing technologies have rapidly changed the way B2B organizations identify, target, and engage with prospective customers,” said Malachi Threadgill, Principal Analyst (Account Based Marketing) at Forrester. “Many tools that were once considered rare and exclusive are now key components of marketing strategies, and according to SiriusDecisions research*, marketing technology now represents more than 20% of the average marketing budget. This rise in technology adoption and spending has, in turn, increased the variety of offerings and providers.”
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