Expert revenue agency combines forces with leading ABM platform to help companies succeed with account-based revenue growth.
Intelligent Demand (ID), an expert revenue agency that helps companies find, keep and grow with their ideal customers, announced a strategic partnership with the leading provider of the most comprehensive set of Account-Based Marketing (ABM) solutions on the market, Demandbase. ID is the first full-service agency to be certified Gold by the ABM platform leader at both the agency-level as well as the individual strategist-level.
This new partnership deepens the relationship between ID and Demandbase and allows the two organizations to offer a unified ABM solution that combines expert ABM consulting, ABM program strategy and development, ABM advertising, AI-enabled technology, and account-based data and analytics — all focused on helping B2B marketers transform the way their companies grow revenue.
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“We are excited about the partnership and Gold certification that Intelligent Demand has achieved,” said Kent Ragen, VP, Strategic Alliances & Channels at DemandBase.
Kent added, “Intelligent Demand is at the forefront of modern B2B marketing and account-based revenue creation, and combining their expertise along with our leading ABM platform will drive revenue for our clients in revolutionary ways.”
Through this partnership, ID and Demandbase will offer account-based solutions and services to their clients including ABM-readiness assessments, ABM strategy workshops, custom ABM campaigns and programs, and Demandbase platform implementation and consulting services.
“Early adopters of ABM are proving that account-based approaches drive significantly more effective B2B revenue performance. But most organizations are only just now beginning their ABM journey,” said ID’s CEO, John Common.
John added, “By combining Intelligent Demand’s expert team, proven engagement methodology, and real-world experience with the capabilities of Demandbase’s ABM platform, our customers get a much faster path for proving and scaling successful ABM at their company.”
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ID has over 15 certified ABM strategists who specialize in evaluating client readiness, assessing client use cases, and connecting client business goals to account-based campaigns and programs. ID’s media, technology, and analytics departments all have trained, expert users of the newly-launched Demandbase platform, and they use it to deliver targeted, personalized, and orchestrated ABM programs.
“ID and Demandbase share the same philosophy when it comes to our customers: if they don’t succeed, we don’t succeed,” said Rachael James, ID’s Director of Media and Channels. “As Demandbase’s first Gold ABM-certified agency partner, we have account-based approaches baked into every ID practice area, from integrated strategy, to technology, to data, to media and channels, to messaging and content, and all the way through reporting and analytics.”
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