Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution
Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape.
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Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party data, and a company’s own first-party data, Demandbase One gives revenue teams a complete view of their customers and prospects at every stage of the buying journey. And with sophisticated AI and machine learning, Demandbase One can clearly direct teams to the accounts that will most likely convert to pipeline and ultimately, become valuable customers.
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“The B2B world is changing more quickly than ever. Digital transformation has accelerated, buyer journeys are more complex, and the decision-makers in purchases are more difficult to reach. But B2B technology hasn’t kept up,” said Gabe Rogol, Chief Executive Officer, Demandbase. “Demandbase One represents a giant leap forward for Marketing and Sales teams and their ability to effectively manage the modern customer journey and scale for significant growth. We have built a platform that will truly transform the way B2B organizations do business today and in the future.”
Demandbase One is designed to redefine how B2B companies execute their account-based strategies. The product suite offers B2B revenue teams innovative solutions—not available in any other ABM solution—that lets them:
- Build an adaptive account-based foundation with a single view of accounts.
- Find accounts that are in-market and understand their complex buying journey.
- Engage with accounts by responding to real-time behavior across multiple channels.
- Close more business by aligning Marketing and Sales teams.
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