Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase’s CRO, Metcalfe will lead the company’s Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe’s appointment reinforces the company’s commitment to expanding the leadership team with top talent to help achieve – while reshaping the B2B martech landscape.
Click-to-Tweet – New era of B2B leadership keeps taking shape as Demandbase adds @AllisonMetcalfe to exec team as CRO https://bit.ly/3mevguE #leadersinB2B #B2Bmartech #B2Badtech #reshapingB2B #ABM
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An accomplished executive with extensive experience across customer success, partnerships, sales, and marketing, Metcalfe has a proven track record of leading high-performing, customer-centric revenue teams and building revenue-generating divisions while nurturing the next generation of leaders. In her new role, Metcalfe will be responsible for overseeing Demandbase’s revenue operations.
“We are thrilled to have Allison Metcalfe rejoin Demandbase as our – Chief Revenue Officer and help us continue to accelerate our growth trajectory. Allison is a dynamic leader with extensive experience growing important business categories, scaling revenue, and building effective teams, making her the ideal candidate to lead our organization,” said Gabe Rogol, Chief Executive Officer, Demandbase. “As ABM continues to become core to B2B Marketing, B2B organizations rely on the Demandbase platform to execute go-to-market strategies, to deliver personalized experiences to customers, and to drive growth.”
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