SalesTech Star

Highspot Launches Unified Revenue Enablement Platform

Highspot, the revenue enablement platform that makes every customer conversation count, announced at its inaugural global user conference, Spark 2020, the industry’s only natively-built, end-to-end revenue enablement platform. This platform introduces new training and coaching capabilities and Scorecards that provide left-to-right analytics on business impact.

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“The majority of companies miss revenue opportunities every day,” said Robert Wahbe, CEO, Highspot. “Revenue enablement is the key to unlocking growth. Our platform allows revenue leaders to land strategic initiatives by changing the behavior of their teams – driving consistent revenue performance and drawing a direct line from go-to-market initiatives to business outcomes.”

Highspot’s platform delivers on the promise of revenue enablement with comprehensive content, guidance, training, coaching, and customer engagement capabilities, all powered by 360-degree analytics. The new capabilities introduced in the Fall ’20 release further empower companies to make every customer conversation count – enabling sales teams to drive consistent performance, marketing to land go-to-market strategies, and services to increase customer satisfaction.

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Natively-Built Training and Coaching

Every year, companies lose billions of dollars on training that is all but forgotten. Research on The Forgetting Curve shows that within one hour, people will have lost an average of 50 percent of the information presented. What’s more, the shift to virtual presents increasing challenges to ensuring that rep training is put into practice.

Highspot delivers training based on how humans want to learn. With an outcome-based approach anchored in the real-world, Highspot supports training and coaching that is just-in-time, engaging and designed to drive retention and behavior change. The natively-built capabilities work seamlessly within the platform, giving revenue leaders a singular system to drive business outcomes.

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