Attentive Raises $230 Million Series D Investment, Led by Coatue, to Enhance Product and Expand Support for Customers
The personalized text messaging software company has experienced rapid growth in 2020, and is now working with 2,000+ leading brands & organizations
Attentive, the personalized text messaging SaaS platform for brands and organizations, announced today that it has raised a $230 million Series D investment round at a $2.2 billion valuation, led by Coatue.
Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures are new investors in the company—joining existing investors Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, Coatue, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures.
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This investment comes just five months after the announcement of the extension of its Series C round totaling $110 million in April 2020. Today’s announcement brings the total capital raised by Attentive to $394 million—$340 million of which was secured in 2020.
Attentive now works with over 2,000 leading businesses such as Sephora, Tapestry (Coach, Kate Spade, Stuart Weitzman), Urban Outfitters, Michaels, Steve Madden, and Jack in the Box—driving billions of dollars in transactions.
On average, Attentive is responsible for driving 18.5% of its customers’ total online revenue, with a focus on increasing sales taking place on mobile devices.
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“Personalized two-way messaging at scale is the future of business-to-consumer communication,” said Brian Long, CEO & Co-Founder of Attentive. “Mobile and e-commerce growth have been accelerated over a matter of months this year, creating a lasting impact on consumer behavior. Within a few years, consumers will expect all of their favorite brands and businesses to support real-time conversations via text messaging, in the same way they expect brands to have social media accounts today.”
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