Data Startup Syncari Lures Product Marketing Head From MuleSoft, Announces New Features and Customers
Eight-year MuleSoft veteran Aaron Landgraf has joined Syncari to help build another category-defining company
Syncari went to press with a triple announcement: First, the former head of product marketing at MuleSoft will now lead its marketing. Second, it has a new cohort of customers that includes Certent. And third, it has new features that make Syncari the only complete data automation platform.
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“I’m thrilled to be joining such a well-positioned team,” said Landgraf, who joined MuleSoft in 2012 and watched it grow from scrappy startup to market leader in integration and API management by the time it went public and was subsequently acquired by Salesforce. “Syncari has the same ingredients necessary for success: A great product and a great team positioned to ride a set of market forces that are aligning in its favor.”
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By this, Landgraf is referring to the explosion of apps and data, the rise of citizen developers, and a deafening cry for more ways to automate the manual, error-prone task of moving data around the enterprise. Companies today are swimming in data. The challenge is ensuring it’s available and accurate across a company’s top systems. And with its complete platform, Syncari does just that.
Syncari Unveils a ‘Complete Data Automation Platform’
The traditional challenge with data is that every system—the CRM, the ERP, the marketing automation platform—are all competing to be the ‘single source of truth.’ This has reinforced departmental silos and stoked team rivalries. Only Syncari’s complete data automation platform offers ‘a third way.’
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