Episerver Hires New CMO Kirsten Allegri Williams, Launches Intelligence Cloud and Closes Q2 with Double-Digit Growth Driven by Digital Acceleration
Company Invests in Its Future with New CMO and New Product to Round Out Digital Experience Platform
Despite global unpredictability caused by the pandemic, customer-centric digital experience company Episerver™ closes Q2 with a 20+% increase in new business and triple-digit growth in its B2B commerce business. In the first half of the year, the company also reliably serviced record page views at the height of COVID-19, and supported more than 60 go-lives for customers further embracing digital experience like Cuisinart™ and Dolby™. To initiate its next phase of growth, Episerver – a Leader in Gartner Magic Quadrant for Digital Experience Platforms™ – announces today the hiring of former SAP SuccessFactors™ CMO Kirsten Allegri Williams as its chief marketing officer and introduces the third of its solution pillars with the launch of Intelligence Cloud™.
As CMO, Allegri Williams will lead global marketing and communications strategy at Episerver, overseeing the brand consolidation for Episerver’s Q4 2019 acquisitions of B2B commerce leader Insite Software™ and content personalization and analytics provider Idio™ – both of which accelerated Episerver’s product roadmap five-plus years and whose teams are fully integrated into the Episerver organization today. Recognized as a “Cool Vendor” in personalization by Gartner, Idio functionality is now seamlessly combined with Episerver’s existing data, recommendations and analytics capabilities to form the just-released Episerver Intelligence Cloud. The new Intelligence Cloud joins Episerver Content Cloud™ and Episerver Commerce Cloud™ to complete the end-to-end digital experience platform.
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“What attracted me to Episerver the most was the breadth of its portfolio and how clearly its digital experience solutions are tied to business growth,” said Allegri Williams. “The global crisis is a turning point for every industry. There is an undeniable shift toward digital-first which requires differentiated brand experiences and the need for CMOs, CIOs, and e-commerce leaders to rapidly adapt to changing conditions. Our customers need scalable technology with AI and actionable insights to solve real-world problems and create personalized engagement – we provide that in Episerver Content Cloud, Commerce Cloud and, now, Intelligence Cloud.”
Episerver Intelligence Cloud cohesively groups Idio and Episerver’s rich website personalization functionality including advanced website content and product recommendations, email content and product recommendations, personalized search and navigation, visitor intelligence (first-party data), and a customer data platform (first- and third-party data) – compliant with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
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