Ribbon Call Trust Delivers Advanced Identity Assurance, Validates Phone Calls and Combats Robocalls
Comprehensive portfolio integrates Ribbon's market-leading security, call control, routing and analytics solutions with Machine Learning
Ribbon Communications, a global provider of real-time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, introduced Ribbon Call Trust™, its new identity assurance portfolio. Call Trust is a comprehensive solution designed to validate a caller’s identity, intent, and reputation. The solution is designed to examine calls in real-time, on a per-call basis to ensure that calls are not fraudulent, spoofed or sourced from robocallers.
Ribbon Call Trust leverages several Ribbon solutions including its industry-leading Session Border Controllers (SBC), Media Gateway (GSX), Policy and Routing (PSX), Call Controllers, Ribbon Secure Telephony Identity (STI), Ribbon Analytics and Identity Hub. The Ribbon Identity Hub is a new solution that serves as the central processing point for identity data and machine learning (ML)-based reputation assessment. The solution is cloud-ready and optimized for both private and public cloud environments.
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“One of the biggest issues facing our industry today is that consumers have little to no confidence in knowing whether the unrecognized calls they receive are from legitimate sources,” said Kevin Riley, Chief Technical Officer for Ribbon. “Call Trust is designed to restore confidence by knowing that calls sent to a consumer are verified and authenticated. Our new end-to-end Ribbon Call Trust solution provides our customers with a powerful tool, leveraging existing STIR/SHAKEN and Robocall mitigation procedures coupled with the latest in behavioral modeling and ML techniques to produce advanced reputation scoring and call validation treatment for every call, raising identity assurance to new levels.”
Riley added, “Taking a holistic view of our industry, we also designed Ribbon Call Trust to make sure our customers with legacy networks could also gain the advantages of identity assurance and are currently working with leading industry organizations such as ATIS to extend standards to support interworking with TDM networks.
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