Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications
New feature allows administrators to customize writing suggestions based on brand guidelines, improving customer and employee experience to build brand trust
Grammarly, the company behind the AI-powered digital writing assistant used by more than 20 million people daily, introduced custom style guides for Grammarly Business users. The new style guide feature helps organizations enhance their brand and customer experiences by creating team-wide consistency in written communication. Businesses can easily customize brand-specific, real-time writing suggestions, and scale them across the organization to help eliminate customer pain points caused by disjointed brand interactions.
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Inconsistent communications from businesses can lead to frustrated customers taking their business elsewhere. Disconnected messaging can also create a negative long-term impact on the brand as well as internal confusion among employees. Training to ensure communication consistency is difficult when workforces are dispersed, and manually reviewing written work for compliance across multiple writing platforms is challenging and not scalable. With style guides for Grammarly Business, business leaders can:
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- Unify their brand voice in writing at scale: Grammarly Business gives organizations peace of mind that all employees are communicating in a uniform, brand-approved style, from marketing to customer support teams—and beyond.
- Customize style guide suggestions: Companies have full control over what goes in and out of their style guides so they can add, edit, and remove as necessary to ensure their teams’ writing suggestions are up to date with brand guidelines.
- Enhance the brand and customer experience: Brand-specific writing suggestions promote uniformity in communication across teams internally and externally, reducing customer frustrations, deepening brand affinity and trust, and strengthening collaboration among employees.
- Save valuable time and resources: With style guides, Grammarly Business users can save costly time and company resources required to manually review written work for compliance and to train teams on using proper brand communication guidelines.
“Grammarly is committed to helping organizations of all sizes accelerate business results through better communication, and we believe that style guides will prove to be an impactful tool for business customers,” said Dorian Stone, general manager, Grammarly Business. “Consistency in business communications is table stakes for gaining brand credibility and trust among key stakeholders. But it’s difficult to maintain with a distributed and diverse workforce using a variety of writing platforms—even more challenging for businesses now working remotely without established processes in place. Style guides offer a solution.”
