Mercari American Snapshot Report Highlights Changes to American Life
In addition to its immense human toll, the global coronavirus pandemic has required Americans to sharply pivot in their daily habits and needs. Since the national state of emergency was declared March 13, those shifts have reverberated across the Mercari U.S. marketplace, with unprecedented levels of buying and selling activity.
Record numbers of Americans have come to Mercari to buy practically everything they need from home. And record numbers of Americans have sought to relieve strained budgets by selling valuable items which are no longer used.
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Mercari’s specific business model makes the data in this report unique in important ways:
- We are a nationwide marketplace; before the pandemic approximately 3.4 million Americans representing all states were monthly active Mercari users (that number has increased).
- On Mercari everything ships; we believe our “no meetups” model is a primary driver of our increased activity in recent weeks as Americans practice social distancing.
- Our sellers are individual Americans, not businesses, selling a very broad selection of used and new items including home goods, sports equipment, apparel, collectibles, designer goods and more.
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Finding and Buying Needed Items
Since late March, Mercari’s daily traffic has increased dramatically. With non-essential retail stores disrupted, people went online to find items they need to pass the time and stay fit, which in turn disrupted supply and delivery times for Amazon and other large e-tailers. At the same time, social distancing made people avoid in-person channels like Craigslist and Facebook Marketplace. Mercari’s “no meetups” platform was ideal for existing and new users, who came to Mercari seeking hard-to-find items with faster shipping windows. Top sellers have been:
Exercise Equipment |
+607% vs. Apr. ’19* |
|
Leading brands: |
||
Gold’s Gym |
+20,188% |
|
Bowflex |
+6,242% |
|
Toys and Collectibles |
+574% |
|
Leading brands: |
||
Hasbro |
+598% |
|
Star Wars |
+403% |
|
Video Games and Consoles |
+437% |
|
Leading brands: |
||
Nintendo |
+609% |
|
Xbox |
+288% |
|
Sony |
+241% |
* Gross Merchandise Volume (sales) vs. April 2019 |
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