Simform and SoFriendly Announces the Acquisition and Relaunch of Newton Mail
New management envisions Newton as a productivity-focused email platform for professionals and teams. Focus on customer support, bug fixing, new features and data privacy.
Newton, an email management app, was relaunched after being acquired jointly by Simform and SoFriendly. Newton’s subscribers can now return to their original accounts and use the amazing app.
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Newton won the Webby Awards People’s Voice for “Best Visual Design Function” in 2014. At the peak of its growth in 2018, it had 40,000 paid subscribers. But it experienced an untimely demise due to CloudMagic’s inability to successfully picture the app’s long-term profitability and growth. On February 12, 2020, Essential, it’s next owners, announced they were shutting down too and Newton will continue to run until April 30, 2020.
Newton for Mac was considered among the best mail clients for its consistent emailing experience and distraction-free design. In 2014, alongside the Webby Award, Newton won the “Best Design” award at Evernote Platform Awards. It was also praised by Really Good Emails for using plain text to improve user engagement.
Newton’s acquisition furthers its mission of a supercharged email management app with critical features like Read receipts, Send later, Undo send, Recap, and Instant push notifications. However, users have been vocal about Newton’s poor customer support, app upgrades, and bug fixes. Together Simform and SoFriendly plan to change its course with native customer support and an open voting system for feature requests.
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