Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies
Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party integrations. Through a mix of astute acquisitions and customer-focused product innovations, it captured significant market share and an impressive clientele. No other market participant provides the same level of usability and reliability as Brightcove.
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“Accounting for approximately 2% of the total downstream Internet traffic, Brightcove demonstrates its ability to deliver a range of services at scale. During 2019, for example, Brightcove provided more than 800 million videos to over 550 million viewers globally per week, underscoring the reliability of its globally-distributed architecture and ongoing management of 40 petabytes of customer content,” said Anisha Vinny, Program Manager at Frost & Sullivan. “Its OVP presents organizations that do not have massive IT departments with a leading platform as well as a rich ecosystem of third-party integrations. The partner ecosystem includes complementary technologies from leading content management systems, upload acceleration, analytics, marketing automation platforms, and customer relationship management.”
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In 2019, Brightcove acquired Ooyala’s OVP business to augment its current capabilities and expand on its market leadership. Combining Ooyala’s customer, reseller, and partner relationships with its offerings has helped it add scale and gain a wider geographic footprint. The acquisition also accelerated Brightcove’s product roadmap and enhanced its customers’ ability to bring workflows online faster, securely. It protects customers’ content through digital rights management, encryption, geo-filtering, time-to-live token authentication, domain restrictions, and IP restrictions.
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