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Qualtrics XM Platform Triggered More Than 140 Million Actions for Organizations in the Past 12 Months

With Qualtrics, more than 140 million actions were triggered for organizations from governments and academics across the world to leading brands like Belkin, BMW, and Chobani

Qualtrics, the leader in customer experience and creator of the experience management category,  announced that organizations around the world have gone beyond simply measuring experiences, and instead have taken a record number of actions based on recommendations generated by the industry-leading XM Platform™.

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Qualtrics’ powerful system is generating actions that impact millions of people every day. While many software tools simply help companies measure the experience, Qualtrics helps organizations go beyond measurement, and makes taking action intuitive by delivering recommended actions to the people in the best position to fix issues. Enterprises, businesses, academics, governments, and others have triggered more than 140 million actions in the past 12 months with Qualtrics’ advanced technology, as they work to find and eliminate poor experiences for customers and employees.

“Organizations don’t need another system of measurement — they need a system of action. Businesses will not be remembered for measuring experiences. They will be remembered for the actions they take and the experience gaps they close,” said Ryan Smith, co-founder and CEO, Qualtrics. “This has never been more true than right now. Qualtrics is the only system of action that, when deployed across an organization, has the power to transform departments, teams, and entire companies into a culture that continuously hunts down and eliminates bad experiences.”

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Through 125 data sources from various listening channels, customized analytics, and automated action capabilities, Qualtrics’ customers trigger as many as 20 million automated actions every month. Those actions include filing follow-up tickets, sending notifications and alerts, sharing results, closing the loop with a customer or employee, sending rewards, and many others. Additionally, since 2019 more than 50 leading enterprises have traded in legacy technology vendors for Qualtrics’ system of action for its speed, efficiency, flexibility, and security.

“In our fast-moving world you need technology that will help you constantly anticipate and respond to evolving market demands. Taking quick action is key to attracting new customers and keeping existing ones happy,” said Lucas Peterson, senior director of customer advocacy, Belkin. “Qualtrics provides the intuition, analytics, and actionable insights necessary to quickly pivot our strategy and close critical experience gaps.”

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