Contentsquare Platform Innovations Reveal Biggest Opportunities to Grow Digital Results
Contentsquare the leading experience analytics provider, launched new solutions to make sophisticated data-driven decisions more accessible to the digital teams companies rely on for survival and growth. The new Merchandising, Insights and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing.
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“Contentsquare continues to drive new innovations that enable us to easily understand the behavior of those visiting our website, empowering us to provide a superior customer experience”
According to Contentsquare’s 2020 Digital Experience Benchmark, 97% of desktop traffic and 98% of mobile traffic never makes it through checkout due to issues and challenges in the customer experience prior to the purchase, resulting in missed revenue for brands.
“Contentsquare continues to drive new innovations that enable us to easily understand the behavior of those visiting our website, empowering us to provide a superior customer experience,” said Mathieu Staat,, Digital & Customer Marketing Director, EMEA at Sephora. “Using the Contentsquare platform, we can quickly and effectively identify and address opportunities across the entire customer journey — from the point of engagement all the way to purchase. Working closely with the Contentsquare product team means that each new release of the platform quickly adds value and helps us to be at the forefront of driving new innovations.”
By automatically surfacing and quantifying the biggest issues and opportunities for improvement across an entire Web site or app, Contentsquare empowers teams to confidently maximize engagement and revenue. Contentsquare’s integrated support for both troubleshooting and innovation is unique and key to its customers’ success.
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According to Forrester: “Insights-driven businesses will grow seven to ten times faster than the global economy, [They] have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized customer experiences at scale².” As James McCormick explains in one Forrester report: “Interaction analysis tools drive use cases such as troubleshooting onsite errors, investigating specific customer experience (CX) issues, reducing abandonment on forms, determining the best place to locate content, and watching video-style replays of user journeys to provide context for why digital visitors behave in a certain way. Leading vendors are racing to enhance data and analytics capabilities that will make this technology more strategically useful³.”
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