automotiveMastermind Partners With Covideo to Launch Feature That Helps Dealerships Enhance Customer Experience During Coronavirus Disruptions and Beyond
Dealerships can create personalized videos for customers directly through Mastermind's automotive sales platform
automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has partnered with Covideo, a video communication solution for businesses, to create a new product feature that further supports dealerships in connecting with and helping customers during coronavirus disruptions and beyond.
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Covideo allows users to create personalized, one-to-one videos that can be sent to customers via a variety of platforms. Covideo also provides real-time notifications, engagement metrics and detailed reporting.
The Covideo-powered feature named “Video Messenger” will live directly within Mastermind’s automotive sales platform, Market EyeQ, where dealerships already have access to all publicly available current and prospective customer data in their markets. Sending a personalized video from the same platform where dealerships can access all customer data will make the workflow smoother and more seamless.
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“Providing the best support possible to our dealership partners is always our number one priority at Mastermind, but with dealerships’ current hardships, we’re laser-focused on finding innovative solutions to help them drive sales,” said Mastermind Co-Founder and CEO Marco Schnabl. “Video Messenger will help dealership sales teams personalize their communications with consumers, providing immense value and a much-needed human connection. We appreciate the Covideo team for partnering with us to help dealerships support their communities during the coronavirus crisis and beyond.”
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