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BirdEye Accelerates Interactions Product Launch to Help Businesses Affected by COVID-19

BirdEye, the leading customer experience platform for local businesses of all sizes, announced it has accelerated the release of its new product, Interactions, and will offer it for free to businesses affected by the COVID-19 pandemic. As business owners adjust to stay-at-home orders and navigate the uncharted waters of running a company during the social distancing period, communicating with customers is more important than ever. Combined with customers’ increasing affinity to text instead of call, Interactions provides business owners the tools to communicate with customers the way they prefer, capture leads, earn sales, and ultimately achieve a higher level of customer satisfaction.

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“Whether 1, 10, or 10,000 locations, regional businesses are vital to the economy — they account for more than 50% of the United States’ economic activity — so it is important that we all do our part to support them during the COVID-19 response,” said Naveen Gupta, CEO of BirdEye. “We accelerated the general availability of Interactions so businesses in distress can take care of customer issues quickly and keep their customers informed of reduced working hours and remote services. Interactions provides local businesses the modern customer communication tools that historically only larger enterprise businesses have been able to afford. We are leveling the playing field.”

Interaction is a messaging platform that enables businesses to connect and respond to customers through text messaging, web chat and Facebook Messenger from one streamlined inbox. To make direct communication easier, customers can text any time and businesses will instantly receive mobile or desktop notifications to respond faster. To streamline the process, conversations can be assigned to experts within the company to resolve issues faster and answer questions more efficiently.

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“In response to the Coronavirus situation, we have had to limit customers in the store, but like all other businesses right now, we are looking for ways to continue to generate sales and help our customers through this time,” said Todd Thompson, Mefford Jewelers, BirdEye customer. “BirdEye’s Interactions product has provided us exactly what we need to stay in touch with our customers to let them know about our new hours and processes.”

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