Mercado Livre and Linx Entered Into an Omnichannel Solution Partnership That Increases Delivery Options to the Final Consumer
Items purchased in the marketplace may be shipped from physical stores, which will serve as distribution centers to reduce shipping time and cost
Mercado Livre, leader in for e-commerce and financial services in Latin America, and Linx, specialist in retail management software, just announced a partnership to connect the marketplace mercadolivre.com.br with Linx’s client brands. The novelty, which applies to all of Brazil, transforms these stores into distribution centers for products purchased online in the marketplace, allowing to reduce delivery times and costs.
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Linx customers who have the OMS (Order Management System) solution will be able to use Mercado Livre as another sales channel, enjoying all the possibilities that an omnichannel operation offers.
“This partnership is in line with our objective to expand the assortment of products offered in our marketplace and to strengthen the tools that we already offer to sellers. This will also guarantee an even better experience for the buyer, who will be able to receive the product in a faster, cheaper and more convenient way,” highlights Bruno Guarnieri, director of Marketplace at Mercado Livre in Brazil.
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For Jean Klaumann, vice president of Linx Digital, “the more integrated an operation, the greater the chances of success for a particular retailer. This is yet another move by Linx to modernize Brazilian retail and place retailers on the same level of logistical efficiency as in developed countries, as they can use omnichannel to boost their online channels and increase the flow of customers in physical stores, which can help them to sell even more,” concludes Klaumann.
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