GoDaddy’s Latest Acquisition to Help SMBs and Entrepreneurs Create Engaging Visual Content Online
GoDaddy announced yesterday that it had signed a definitive agreement to acquire Over, the financial terms of which were not disclosed to the public. While GoDaddy is a firm that offers domain registration, website hosting, online marketing, and security services to businesses and individuals, Over, the creator of the very popular Over app, helps small businesses and entrepreneurs grow their brands with ease. It assists them in creating impactful visual content to harmonize their marketing efforts.
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About the Over App
With over a million monthly active users (MAUs) from 150+ countries, the Over app enables anyone to create exciting content in a jiffy on mobile devices for email marketing campaigns, websites, and social media platforms such as Facebook, Twitter, Instagram, Pinterest, and a lot more. Recently lauded by Apple as “Best of 2019 App Trend of the Year,” Over helps businesses and entrepreneurs create over 220,000 projects on a daily basis. No wonder Over’s Net Promoter Score is over 80.
Apple App Store and Google Play Store will continue to offer the Over app as a standalone app on their platforms.
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How Will the GoDaddy – Over Collaboration Help Businesses?
The move will boost GoDaddy’s mission of helping entrepreneurs and small businesses with their branding efforts by providing them the best-in-class websites and marketing products. The simple, yet powerful tool will help the customers in creating an online identity and driving engagement with their prospects and customers. GoDaddy will take charge of Over’s office in South Africa.
Lauren Antonoff, President of GoDaddy Experiences said that customers face challenges in creating engaging content to showcase their brands, even with the availability of easy-to-use website and marketing tools. “Over has gained momentum with entrepreneurs because it takes this challenge head-on. Over is a perfect complement to Websites + Marketing. Together, we’ll help entrepreneurs succeed online by building an engaging online and social presence that fuels business growth. Over has an incredibly talented team and we can’t wait to get started,” Lauren stated.
Over’s CEO & Co-founder, Matt Winn termed the amalgamation of the social content creator with GoDaddy’s website and marketing tools as a powerful combination, capable of accelerating online presence endeavors of modern business owners.
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