Partnership Solves Need for Expedited Data Onboarding
Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, announced a new technology sharing partnership with L2. This partnership is designed to simplify and streamline the creation of programmatic media audience data sets for media buys across connected television/over-the-top streaming media (“CTV/OTT”), mobile, tablet desktop and digital out of home advertising (“OOH”).
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As media habits are shifting to OTT/CTV and new digital media consumption patterns, advertisers are actively seeking new technology solutions to migrate their audience targeting strategies toward these new channels. By enabling L2’s data files with addressable audience data, marketers will be now be able to quickly utilize familiar L2 data sets for targeting within programmatic digital media channels. Mobiquity’s proprietary targeting capabilities and Advangelists media buying platform allows that data to scale across all paid media touchpoints.
“We instantly recognized a value in partnering with a single source programmatic provider like Mobiquity, who could quickly convert our data to real-time addressable audiences without having to use third party providers,” said Paul Westcott, Senior Vice President of L2.
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Once L2 customers make data selections, they can seamlessly transfer their data into Advangelists media buying platform technology without having to work with third party data onboarding or identity resolution companies. The result is an ability to quickly identify and scale an addressable audience segment and push a campaign live within hours.
“This new technology partnership with L2 is a true game changer for marketers seeking to take advantage of real time market trends and ever changing news cycles,” said Mobiquity CEO, Dean Julia. “We are excited to be able to partner with an industry leader like L2, who has worked to define the legacy market for over 40 years.”
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