MeetingPlay today announced the launch of its new next-generation lead retrieval system with ExactMatch technology, which features the ability to evaluate vendors’ lead preferences and suggest additional prospects in real-time. The system takes advantage of AI to act as a smart matchmaking assistant. When vendors meet and scan leads into the retrieval app, they’ll receive even more relevant leads without any additional effort.
Over the past four years, MeetingPlay has built and perfected attendee matchmaking software that is now ready for the lead generation space. And given the technology available at conferences and conventions, the lead retrieval system with ExactMatch technology takes a clear and dramatic step forward for discovering valuable leads. The result — after only meeting a single lead — can save vendors a significant amount of time and money.
“From the vendor’s perspective, if I meet the perfect lead, the new system can recommend several other people who are just like the original lead that I should try to connect with,” said Joe Schwinger, MeetingPlay’s CEO.
“That becomes very powerful because those vendors are investing thousands of dollars to be at this event. It’s all about increasing their ROI,” he said.
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The new lead retrieval system launches with several other next-generation lead retrieval features available in the mobile app:
- Scan leads instantly and save their information.
- Prioritize hot leads and forward them to the sales team with one click.
- Track all leads with the at-a-glance dashboard and take notes using text or voice.
- Create unlimited survey questions to qualify leads and filter them after the event.
- Use the communication suite to send emails, SMS text, meeting invites and marketing materials to leads and prospects in real-time.
- Access lead information and seamlessly export data in real-time at the show.
MeetingPlay is an event technology company that caters to the world’s largest brands.
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