- Reisbeck had led HR for Comcast Spotlight’s Sales Markets division.
- The appointment follows the recent promotions and hiring of top female executives.
- Aims to enrich professional development, career pathing
Effectv, the advertising sales division of Comcast Cable, on Tuesday, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately.
As Effectv’s first HR lead, Reisbeck is charged with setting the strategic direction of the company’s HR function through employee and organizational development initiatives. She will partner with senior management to pioneer innovative workplace, performance and talent strategies aimed at increasing employee engagement while enriching their professional development, career-pathing and overall contribution to the company.
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The 21-year Comcast veteran most recently led HR for Comcast Spotlight’s sales markets division. In her new role, Reisbeck, now Vice President, HR for Effectv, will be based in Colorado and report to Sandy Gunn, Senior Vice President, HR for Comcast Advertising.
Comcast Spotlight was recently rechristened Effectv
Effectv was previously known as Comcast Spotlight. The company announced the name change last month to emphasize its commitment to delivering measurable results for clients. The new name follows a notable evolution of the company over the past year, including the roll-out of new, data-driven TV advertising strategies, industry solutions, thought leadership (such as the New TV report) and the hiring and promotion of top talent.
“At Effectv, we’re leading the way in making TV a more effective, accountable medium for marketers and talent, which has always been important to us and will continue to play an even bigger role in helping us realize that goal,” Gunn said.
As we continue to pioneer and propel the industry forward, we’ll be looking to attract, retain and develop employees who aren’t afraid to embrace new technologies and enjoy the thrills and challenges of working across a diverse range of media, from digital to new and evolving forms of TV,” he said.
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Resibeck Drove Employee Engagement
Reisbeck has held a series of leadership roles at Comcast. In her most recent role as VP, HR, for Comcast Spotlight’s sales markets division, she oversaw this function for the company’s entire US sales footprint. In that position, she led the creation of several HR initiatives that drove employee engagement and performance and positively impacted company revenue.
One example was a talent pipeline initiative aimed at reducing turnover at the entry-level. Critical to the program’s success was its focus on education: By arming account executives, oftentimes the newcomers to the company, with the knowledge and tools they needed to do their jobs, Reisbeck and her team were able to curb turnover at this level while also helping to raise and set the standards of sales skills and expectations. The initiative was attributed with helping to lift company sales and revenue.
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