TechTarget Launches SearchCustomerExperience.com to Help Strategic Buying Teams Navigate the Expanding CX Technology Landscape
Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchCustomerExperience.com, a new website designed to serve the informational needs of business and IT decision makers as they evaluate, implement and integrate technologies that will enhance customer experience (CX) and ultimately elevate their company brands. SearchCustomerExperience.com will act as an independent online community that provides tips, case studies and neutral guidance on the latest innovations and future direction of CX technologies, including: customer analytics, e-commerce, customer service, contact center, CRM, marketing automation and digital experience management.
“The majority of companies are just getting started on their CX journeys”
According to Markets & Markets, the global customer experience management market is expected to reach $16.91 billion by 2022, at a compound annual growth rate (CAGR) of 23.1% during the forecast period (2017-2022). This growth is being driven by digital transformation and the heightened focus on enhancing a customer’s digital experience and brand loyalty.
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“The majority of companies are just getting started on their CX journeys,” said Stephanie Corby, Vice President and Publisher of Business Applications Media at TechTarget. “According to the results of our newly fielded CX Pulse Survey, 59% of respondents indicated that they are in the early stages of CX strategy and implementation (either in research phase or planning to implement their first CX project in next 12 months). SearchCustomerExperience.com will help these strategic buyers navigate their CX journey from start to finish and will provide in-depth coverage on technologies that align with every stage of the customer lifecycle.”
TechTarget has covered CX technologies extensively over the past several years but has seen significant growth in traffic and response in this area over the past year (83% growth in the last 12 months). The goal of the new site is to elevate this continuing coverage and curate a better content experience for the reader.
SearchCustomerExperience.com joins TechTarget’s portfolio of websites specializing in both cloud and on-premise business applications including: SearchContentManagement.com, SearchERP.com, SearchHRSoftware.com, SearchCloudApplications.com, SearchBusinessAnalytics.com, SearchOracle.com and SearchSAP.com.
