Cheetah Digital Named A Leader in Loyalty Technology Report

By STS News Desk On Apr 10, 2019

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization

Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry and evaluated them across 28 criteria. Cheetah Loyalty received the highest score possible in 13 criteria including data management, personalization, user experience, and privacy and security.

According to the report, “[Current Cheetah Digital] customers are very satisfied with the platform’s current capabilities – especially its segmentation and member data management capabilities — and Cheetah Digital’s willingness to quickly and affordably add capabilities to the platform if needed.”

Throughout its 20-year history, Cheetah Digital has held the belief that building lasting relationships with customers requires immersive engagement at all touchpoints. Its suite of products and services helps B2C marketers strategize and execute a complex, dynamic orchestration of activities and behaviors to drive customer engagement. We believe that Cheetah Digital’s commitment to helping clients create unique brand experiences and 1:1 customer engagement is reflected in the report results.

With Cheetah Loyalty, brands create comprehensive loyalty programs that facilitate lasting relationships with customers using brand interactions such as preference data, progressive profiling, and user-generated-content programs, in addition to purchases. By utilizing contextual data to personalizing offers and messages, leveraging customer influence and rewarding customers at the right time, customers are immersed in one-of-a-kind brand experiences.

“This recognition is, in our opinion, a tribute to our focus on helping clients establish emotional loyalty with their customers,” said Cheetah Digital EVP of Marketing, Judd Marcello. “Transactional loyalty is no longer sufficient and B2C marketers need to execute engagement across the customer lifecycle to create a single brand experience that is consistent, relevant, and connects with consumers emotionally. Recognition by Forrester as a leader is a source of pride for us. We welcome the opportunity to partner with brands that want to build advanced customer loyalty programs.”