Pacvue’s President Melissa Burdick to Discuss Top Opportunities and Challenges of Amazon Advertising

By STS News Desk On Apr 6, 2019

Pacvue's President Melissa Burdick to Discuss Top Opportunities and Challenges of Amazon Advertising

Amazon is now the #3 digital advertising platform in the US and eMarketer predicts a continued growth of over 50 percent per year through at least 2020

Pacvue, a leading software and services provider for brands, vendors and agencies advertising on today’s online marketplaces, is pleased to announce that co-founder and President Melissa Burdick will be speaking at the upcoming 2019 ANA Media Conference Presented by Quantcast.

“Amazon’s ad business, roughly 10 years old, is finally getting serious about becoming a full-fledged advertising platform,” explains Melissa Burdick, co-founder and President of Pacvue. “Bucking convention, Amazon is a retailer, marketplace and publisher that requires a non-traditional strategy and approach – and advertisers need to pay attention. I’m excited to discuss how automated campaign management tools can maximize return on Amazon advertising spend and give attendees a competitive advantage.”

Prior to co-founding Pacvue, Ms. Burdick joined Amazon Media Group at inception. There, she launched the first vendor display ad, created e-commerce ads, custom marketing programs for brands and sponsorships that monetized Amazon’s programs such as Family, Student, Prime, Studios and Fresh. She was also a driving force behind the launch of the Consumer Packaged Goods retail business on Amazon.com.

Ms. Burdick’s panel discussion, Amazon – Opportunities and Challenges (, joined by Nicole Perrin from eMarketer and Luke Kigel from Johnson & Johnson, will explore how marketers and media buyers are using Amazon for digital advertising.

Amazon is now the #3 digital advertising platform in the US and eMarketer predicts a continued growth of over 50 percent per year through at least 2020, which will account for approximately 7 percent of all US digital ad spending. Burdick’s session will address the implications of this growth and both the opportunities and the challenges it will bring to brands and marketers.

“Amazon has rapidly gained share of the US digital advertising market, and it’s become a significant part of many marketers’ digital strategy,” says Nicole Perrin, principal analyst at eMarketer. “We expect the trend to continue as advertisers double down on ad platforms and audience targeting strategies that are performing well for them. I’m looking forward to helping share the perspectives of a brand that’s advertising on Amazon as well as a tech partner that’s important in many Amazon advertising strategies.”