Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction
Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal partnership to arm enterprises with the ability to leverage customer journey analytics and preferences, spanning both customer support and digital marketing, to determine the next best actions for customer engagement. The goal is to empower sales and service agents with the real-time, contextual intelligence necessary to maximize the potential of every customer interaction.
“In businesses today, digital marketing and contact center teams operate in isolation, yet they both interact with customers and prospects every day – in different ways,” said Ashish Koul, CEO of Acqueon. “Through our partnership with Selligent, we are bridging this divide and enabling organizations to uncover intelligence and take action based on the context of an individual’s combined interactions with their business. This AI-driven customer engagement data leads to more engaging and profitable sales conversion and service satisfaction.”
The integrated solution combines data science, machine learning, AI, customer journey visualization and predictive analytics to enable organizations to reach the right person, with the right information, via the right channel, at the right time. The result is an optimized customer interaction, which results in better brand loyalty, increased revenues, and decreased costs for the enterprise.
“The functional silos that exist within organizations today limit customer experience to a series of very disjointed conversations across a consumer’s lifecycle,” said John Hernandez, CEO of Selligent. “Manually piecing together data across multiple sources – from marketing to sales to service – to get a full view of the customer relationship does not provide brands the informed yet real-time response rate that consumers today demand. The Acqueon-Selligent offering bridges this divide to drive elevated customer experiences for consumers and strategic business growth for our clients.”
This combined Acqueon-Selligent solution is comprised of Selligent Marketing Cloud, the ultimate experience platform that connects and provides visibility into inbound and outbound interactions across the entire customer journey, and Acqueon’s Customer Engagement Platform, which arms enterprises with omni-channel customer and operational analytics to determine next best action with customers, prospects and payers.
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Benefits of the Joint Solution:
- Deliver personalized messages at every stage of the customer lifecycle, turning interactions into meaningful conversations
- Manage individual customer relationships – at scale – across all channels (email, mobile, web, social)
- Engage in meaningful dialogue with customers through journey visualization and analytics
- Drive context across all interactions with a brand with a 360-degree view of the customer for contact center agents, supervisors and marketers
Through this partnership, Selligent and Acqueon deliver a differentiated solution that will foster emotional connections between consumers and enterprises.
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