SOOMLA Raises $2.6 Million to Expose Black Box of In-App Advertising

By STS News Desk On Dec 5, 2018

SOOMLA Raises $2.6 Million to Expose Black Box of In-App Advertising

SOOMLA, the leading mobile monetization measurement platform, announced a Series A investment of $2.6 million led by JAL Ventures with additional funds coming from existing investors. The financing will be used to fund SOOMLA’s continued global expansion and for further investment in its proprietary technology platform. Tal Shaked, General Partner at JAL Ventures will join SOOMLA’s board of directors.

Founded in 2012, SOOMLA is a market leader in monetization measurement. Its technology gives mobile app publishers insight into the revenue they are generating from advertising as well as critical visibility into what ads are placed in their app.

“SOOMLA has rapidly developed a leadership position in the large and fast-growing market for ad measurement,” said Tal Shaked.

Tal added, “The SOOMLA team developed a unique technology and in a short time was able to attract some of the biggest customers in the space. We are excited to join the team. SOOMLA is a great example of the type of founder-led, capital-efficient business that we like to invest in.”

“JAL’s partners brings decades of operational experience which makes them an ideal partner as we continue to scale our business globally,” said Yaniv Nizan, CEO of SOOMLA.

Yaniv added, “We’re excited about the funding round and plan to use it to hire top talent in Tel Aviv and in a new office we are planning to set up in US.”

Founded in 2012 in Tel Aviv, SOOMLA provides needed visibility into in-app advertising, helping mobile app publishers be data-driven in areas they previously could not. Using its innovative ad tracking technology, SOOMLA delivers granular, impression level data, on more than 30 ad-networks and gives app publishers the flexibility to connect the data to their internal data warehouse as well as to a growing number of 3rd party analytics and attribution platforms. SOOMLA is already working with the top mobile app publishers and have analyzed more than 500M unique users in 180 countries since the beginning of the year.

SOOMLA platform makes these insights accessible to customers specifically by tracking revenue per user, per segment, per cohort and per traffic source. SOOMLA is used by 8 of the top 50 game publishers, enabling them to make better monetization decisions.
JAL Ventures Fund provides expansion capital to fast-growing, revenue-generating technology companies in Israel.

Building on the management team’s a strong track record as entrepreneurs, executives and investors, JAL invests across several technology sectors including Enterprise Software, Cyber Security & Defense. The fund’s sweet spot lies between Pre-A and A rounds of investment when companies are already at the stage of early revenues and have a clear technology advantage.