AdExchanger Educates The Industry on The Future of Advertising and Marketing at PROGRAMMATIC I/O This October

By STS News Desk On Sep 17, 2018

World’s Largest Programmatic Media Event to Maximize Education Opportunities for Conference-goers

Marketers, agencies, publishers and technologists will benefit from maximized educational offerings, information sharing and networking opportunities at this year’s PROGRAMMATIC I/O New York, the world’s largest programmatic media and marketing conference. Kicking off its most comprehensive advertising and marketing technology experience to date, AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is hosting the event on October 15-16, 2018, at a new venue, New York Hilton Midtown, with an expected audience of more than 1,500 attendees.

The all-encompassing educational program includes six tailored agenda options over the course of two days, with 55 compelling presentations from more than 90 thought leaders and industry experts. Attendees will have the chance to kick-start networking with peers and partners, and engage in discussions on how programmatic media is evolving using the official conference app.

“This year, more than ever before, we are providing attendees with multiple touch-points to learn and engage with colleagues in the advertising and marketing technology community, as well as individualized programs that are suited to meet a variety of different programmatic needs,” said John Ebbert, Publisher & CEO of AdExchanger. “Programmatic fundamentally unites all channels within the marketing and media ecosystem, and this event offers the greatest networking and informational opportunities in the programmatic space.”

On Day One, attendees will have open access to all educational track sessions, including Programmatic 101, Programmatic Ops Talks, Programmatic Essentials Buy-Side and Programmatic Essentials Sell-Side. In addition, there is going to be a fifth spotlight session on TV and video advertising, that details the latest data on consumer behaviors, as well as best practices for smarter planning, execution and measurement of TV media.

Day Two of PROGRAMMATIC I/O includes the plenary program, which will feature brand marketer and publisher case studies, as well as panel sessions with industry luminaries. Top presenters at the conference include Volkswagen AG, Land O’ Lakes, IBM, T-Mobile USA, Nestle, Overstock and AirBnB. There will also be a special fireside chat with Google’s Director of Product Management Jonathan Bellack who will discuss the company’s latest moves in the programmatic space, and Amazon’s Vice President of Multichannel Advertising Tim Craycroft.