AgilOne’s Third Annual Customer Data Platform Summit to Feature Marketing Leaders from Boston Consulting Group, McKinsey & Company and Innovative Global Brands

By STS News Desk On Sep 13, 2018

Join speakers from Ashley Stewart, Clarks, Travelzoo, Wickes, and sponsoring partners Criteo and Belardi Wong on October 3 in New York City to learn how to maximize value from CDPs

AgilOne, the leading Customer Data Platform for enterprise B2C brands, today announced a robust speaker lineup for their next Customer Data Platform Summit, to be held on October 3 in New York City. Registration is open for this free, half-day event which will feature interactive roundtables, presentations, and panels of B2C marketing executives from some of the largest and most innovative global brands, such as Ashley Stewart, Clarks, Travelzoo and Wickes.

The summit will also include marketing industry experts Abhishek Dalmia from Boston Consulting Group (BCG) and Jason Heller from McKinsey & Company. A partner in BCG’s Sales & Marketing Practice, Dalmia was previously the SVP of CRM at lululemon where he led their customer analytics, digital marketing and marketing technology initiatives. Jason Heller is a Partner and Global Lead, Digital Marketing Operations at McKinsey & Company. The former CEO of Agiliti, Heller is also a recognized thought leader, speaker and author.

The AgilOne summit is sponsored in part by Criteo and Belardi Wong. Polly Wong, Managing Partner of Belardi Wong, and Shobha Nikam, Client Partner Manager from Criteo, will lead dynamic panels of leaders in retail and other B2C industries.

The AgilOne Customer Data Platform Summit will take place at Midtown Loft & Terrace n Manhattan from 11:30am to 4:30pm, followed by a cocktail reception. Registration is free of charge, and marketing, customer experience, and BI professionals from B2C enterprise brands are eligible to attend.

Focused on how to leverage a Customer Data Platform to improve marketing ROI and drive better customer experiences, the speakers will cover a range of topics such as:

How to leverage first party data in your mobile and loyalty initiatives
Using machine learning and AI to predict consumer behavior
Transforming customer analytics, segmentation, and direct mail strategies
How to use a CDP to enable real time hyper personalization at scale
Optimizing digital advertising and retargeting leveraging first-party data from a CDP
Creating alignment and organizational structure to ensure CDP success

“2018 has been a banner year for Customer Data Platforms,” said Omer Artun, CEO of AgilOne. “More and more brands are coming to the realization that CDPs are imperative to the success of their marketing campaigns. This year’s summit features presentations from some of the most knowledgeable executives in business today. Attendees will takeaway best practices and actionable strategies that will help them leverage first party customer data from online and offline sources in all facets of their campaigns while optimizing their ad and marketing spend.”