Former President of CJ Affiliate (formerly Commission Junction) brings success in driving revenue growth and building high-performing digital teams
Greenfly, a community collaboration platform that helps companies tell their authentic brand stories at scale, today announced the hiring of Kerri Pollard as the company’s Chief Revenue Officer.
With extensive experience in building industry-leading, worldwide platforms in the digital marketing arena, Pollard’s addition to the executive team will support Greenfly’s growth across industries and expansion of its sales, marketing and customer success teams. Prior to Greenfly, Pollard was the Chief Revenue Officer at shopping technology platform Honey and President at performance marketing network CJ Affiliate (formerly Commission Junction).
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Pollard noted, “Generating original content at scale is one of the biggest challenges that marketers face when executing upon their social media strategy. Authenticity is key to consumer engagement, but how does a brand create, curate and post such content consistently and easily? Over the past four years, Greenfly has helped an incredible portfolio of brands address this challenge with their impressive platform. As we significantly expand Greenfly’s outreach efforts, I’m excited to help even more brands recognize success in this arena.”
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Pollard’s appointment comes as Greenfly continues its rapid growth in enabling the efficient creation and distribution of timely, authentic and on-brand digital content. In January, the software company raised $8.5 million in Series B funding, bringing Greenfly’s total funding to date to $14.7 million.
“We are thrilled to welcome Kerri to Greenfly. She has tremendous experience building deep relationships with brands and scaling sophisticated sales and customer support operations,” said Daniel Kirschner, CEO of Greenfly. “These are exactly the leadership skills we need as we continue to grow to meet the vast opportunities before us.”
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