Industry veteran brings more than 20 years of integrated media and talent development experience to new role
Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and influencers, announced today that TJ Sullivan has joined the Digital Remedy team as EVP of Sales, a newly created position for the company.
Sullivan is a results-driven sales leader who brings over 20 years of experience in integrated media, growing revenue and establishing strategic partnerships. “We look forward to TJ’s strategic vision, sales development skills, and expertise in cultivating and nurturing sales teams,” said Mike Seiman, Chairman and CEO of Digital Remedy. “TJ brings a well-balanced blend of ad tech experience, sales leadership, and talent development skills. We were looking for a head of sales with broad talents and specific background that aligns with our culture—TJ fits that.”
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Sullivan, who said, “I am very excited to be part of the Digital Remedy team. It is a company I have long admired, and I look forward to impacting its continued growth,” most recently served as VP, Connections at iHeart Media. In that role, he oversaw, and substantially grew, revenue across all business channels, leveraging his ability to unite sales teams in order to achieve business objectives. Prior he held positions as Chief Revenue Officer at Reelcontent (formerly Cinema6), SVP of Sales at AdoTube, and SVP of Sales at OpenSlate (previously Outrigger Media)—a company which he co-founded—as well as various other sales and leadership roles at VEOH Networks, CBS Interactive, AtomShockwave Corp., and Lycos, Inc.
The hiring of Sullivan comes on the heels of some strategic additions to the Digital Remedy team. In April, the company acquired the video crowdsourcing platform CrowdHere and followed up with the appointments of two media industry veterans to the Board of Directors: Keith “Kappy” Kaplan, who lends his vast experience creating innovative solutions to marketing challenges, and Donna Speciale, who not only wields major industry credibility, but adds a unique perspective due to her expertise in off- and online media, strategy, and investment.
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