DiscoverOrg Redefines the Way You Measure Event Marketing Performance
DiscoverOrg Adds New Expanded Data-Matching Capabilities Enable Sales and Marketing Teams to Build, Enrich and Cleanse Target Prospect Lists – Starting with Just Company Name and a Title
DiscoverOrg, the leading sales and marketing intelligence provider, announced data enrichment enhancements to its ListMatch tool that enable sales and marketing teams to quickly enrich accounts and contacts with 70+ accurate, actionable and comprehensive data points – even if all they start with is a company name and title.
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The newest addition to ListMatch, Person Matching, allows customers to upload a list of companies and employee job titles, or companies and employee names, and enrich the list with data points including direct dial phone number, verified email address, company firmographics, technologies installed, org charts and more, using a highly precise and sophisticated matching algorithm. The tool returns a fully enriched list that can be analyzed, followed, exported or uploaded directly into any of DiscoverOrg’s numerous integrations.
Pre-Show and Post-Show Marketing Efforts Will Be Vastly More Successful with DiscoverOrg’s New Capabilities
At the time of this announcement, Henry Schuck, DiscoverOrg CEO, said, “Imagine knowing who the actual attendees at a conference will be – including their name, reporting structure, direct contact information, planned projects, and technology responsibilities – before you ever step foot on the conference floor. With the new ListMatch capabilities, that is now a reality for DiscoverOrg customers, and pre-show and post-show marketing efforts will be vastly more successful.”
While there are multiple uses for these data enrichment capabilities, the new feature solves one of the biggest pain points in event marketing and significantly improves the ROI organizations can deliver on tradeshows and events.
Event coordinators typically release a “cloaked” list of attendees to sponsors before the show that contains only the names of the companies and titles of people attending from these companies. Marketers often have to go one by one through that list to identify the actual people associated to those companies and titles. This process is tedious and time-consuming.
With ListMatch Person Matching, DiscoverOrg can match the list of companies and titles against its database, and immediately return results on who specifically holds those titles, complete with verified contact information and other actionable data points. With this data in-hand, marketers can identify which prospects to focus on during the show and can begin pre-marketing to these individuals to secure pre-booked appointments during the show.
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