SalesTech Star

Intelligent Asset and Service Data To Deliver 14% Revenue Boost

Asset & Service Data having a gravitational pull beyond service departments due to breadth and depth of product and customer information, according to new global research

Asset and service data will have a gravitational pull beyond service departments, putting a new business lens on enterprise performance, according to a new global research report, “The Rise of Asset and Service Data Gravity”, conducted by Vanson Bourne on behalf of ServiceMax from GE Digital. By automatically collecting, aggregating and analyzing service data related to industrial assets, companies expect a revenue boost of more than fourteen percent. And for every $1 spent on successful service data collection and usage, companies expect a return of $4.44 – approaching five times the initial outlay.

Read More: Current AI System Of Growth Spans SalesTech, MarTech, And AI

The research surveyed 600 IT decision makers and field service management leaders across Manufacturing, Energy and Power, Oil and Gas, Transportation, Distribution and Logistics, Telecoms and Medical/Healthcare in the USA, UK, France, Germany, Turkey, UAE and Saudi Arabia.

The study found that out of the estimated 187,470 field service work orders conducted on average each year, 15,635 (8.34 percent) of them remain unaccounted for within organizations, representing millions in lost revenue.

Read More: Great Sales Intelligence Encompasses Fit, Intent, And Opportunity For Faster Revenue Growth

Mark Homer
Mark Homer

“Businesses are moving to outcome-based, servitized business models where monetizing service – and harnessing field service data – is critical to success,” said Mark Homer, Vice President Global Customer Transformation for ServiceMax, a GE Digital company.

Mark added, “In a servitized world, the asset is king, and everything revolves around it, such as uptime, availability, mitigating downtime, asset estate insight, performance metrics, and supply chain. With digitization, service data is a subset of the asset data, and both hold untapped insights for almost every line of business – from sales, R&D, IT, finance, marketing and Corporate Social Responsibility, and it also has a huge impact on Overall Equipment Effectiveness in terms of performance, capacity, quality, and uptime. The rise of this ‘asset and service data gravity’ is changing the way businesses view and monetize their service operations.”

Read More: Bots Could be Very Useful for High-Volume B2B Sales

Almost all 600 of the organizations surveyed (ninety-nine percent) believe that other parts of the business outside of service can benefit from both the automation and better usage of service data. And eighty-five percent think service data should be central to decision making, while eighty-seven percent believe it will have a positive impact on their ability to remain competitive.

“Businesses are expected to have value conversations with customers, rather than product discussions,” added Mark Homer.

Mark Homer added, “As the growing value of service data is increasingly recognized outside of the service department, it is best exploited through a digital platform approach, rather than piecemeal to enable every line of business to positively benefit from its insights.”

Read More: The Impact of Sales Automation and Blockchain on Data-Driven App Marketing

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024- SalesTechStar. All Rights Reserved. Website Design:SalesTechStar | Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.