Impartner Secures Miercom Performance Verified Certification

Impartner Partner Relationship Management (PRM) solution is Miercom Certified to provide exceptional functionality for managing business partner sales.

Impartner, the best-selling and most award-winning pure-play Partner Relationship Management (PRM) solution, announced that Miercom, a leading, independent product test center, has verified Imparter’s offering in the PRM market. Based on Miercom’s evaluation, the Impartner PRM solution offers exceptional functionality for managing business partner sales – with among the best capacity for customization that they have seen.

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Key takeaways:

• Through rigorous testing of Impartner partner-engagement tools, Miercom found that Impartner PRM can enrich the sales growth experience with a rich scope of functionality, flexibility, scalability, and integration.
• Impartner’s impressive out-of-the-box deployment and unique integration features distinguish it from similar PRM systems.
• Impartner PRM is now Miercom Performance Verified

In the report, Miercom highlights Impartner PRM as a “Software-as-a-Service” (SaaS) offering designed to accommodate all manner of partners and offer each an interface and access to all aspects of their dealings with the vendor, all of which is customizable to the degree needed. Included PRM tools offer integrated, automatable and configurable functionality that is straightforward to use and deploy.

The report outlines the results of Miercom’s testing across the main areas of PRM functionality: partner engagement, scalability, investment and sales growth. What they found was that Impartner PRM offers:

• Exceptional Partner Engagement: With Impartner, a single dashboard reports partner activity with personalized touches pertaining to information delivery, training, segmentation and more, which relate to other functions of the platform.
• Easy Deployment: Impartner provides full out-of-box functionality, and custom branding within a few days. Partner portals in other PRM systems require software integration and can entail months of development for customization. Impartner uses a visual editor, rendered in real-time.
• Ease of Integration: Impartner integrates well with CRM solutions, such as Salesforce CRM, and offers robust APIs, which allows cost-effective leveraging of existing tools.
• Smart Content Management: Impartner SmartContent asset management functionality makes it easy to show partners relevant content, rather than flood them with information.
• Partner Performance Enhancement: Each partner is intricately monitored for each step towards their achieving channel sales goals – and it’s easy to give them tasks, resources and then rewards to help them reach objectives.
• Segmentation that Matters: Impartner’s next-generation partner segmentation engine, Segment AI, allows partners to be parsed by any attribute – tier, geography, performance – anything. This makes it possible for vendors to save time and reach the partners that matter most – and in the way that’s most effective.
• Advanced Workflow Management: Impartner’s ChannelFlow Workflow Engine makes it easy to create workflows across multiple modules and configure triggered activities, which are based on partner status or other characteristics. Unlike other PRM solutions reviewed, Impartner does not “silo” its platforms.

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The Miercom Performance Verified certification validates the importance of using a PRM for partner engagement. With this certification, customers can be assured that Impartner PRM is not only effective for managing your partner environment but also has among the best capacity for customization that Miercom has come across.

“Based on our evaluation, the Impartner Partner Relationship Management (PRM) solution offers exceptional functionality for managing business partner sales,” said Rob Smithers, CEO of Miercom.

Rob added, “Their impressive out-of-the-box deployment and unique integration features distinguish it from similar PRM systems. We proudly award the Impartner PRM solution the Miercom Performance Verified certification.”

“Impartner PRM was engineered to take the one-size-fits-all approach out of partner management,” said Impartner CMO Dave R Taylor.

Dave added, “Miercom’s third-party validation gives vendors the confidence in considering Impartner to transform the way they manage their indirect sales channels through a customized experience and the ability to track partner performance – without losing its turnkey ability to be deployed quickly.”