GDPRmageddon is Here: How B2B Sales Professionals Can Sail Through

By Sudipto Ghosh On May 30, 2018

GDPRmageddon is Here: How B2B Sales Professionals Can Sail Through

Artesian Solutions, the leading AI-powered B2B business intelligence and insight provider, has announced its commitment to helping its sales, relationship management, business development and customer success users comply with the General Data Protection Regulations (GDPR), which came into effect on 25 May.

What is GDPRmageddon?

25 May 2018 felt like GDPRmageddon with The ICO website crashing, some international websites blocking EU visitors and Google and Facebook being accused of misconduct within hours of the regulations coming into force. But it’s not all bad news.

Artesian CEO Andrew Yates urged B2B professionals to see the light at the end of the tunnel, by embracing the positive implications and opportunities presented by the regulations.

Andy explained, “We’ve all heard lots about the negative implications of GDPR – the fines for non-compliance and pipeline drought – but not so much has been said about the opportunities. If handled the right way, the GDPR will lead to cleaner, more valuable data and more genuine relationships. B2B (sales) professionals will be able to target their messaging better, engage more effectively with customers, and grow their business like never before.”

He added, “Artesian is on a mission to help our users leverage the GDPR opportunity. We have launched our GDPR Survival Kit, combining clear explanations with practical advice, and have been working closely with our customers to help them get the most out of Artesian, the number one B2B sales platform for delivering growth in a GDPR world, and in doing, so turn the new regulation into an opportunity.”

Artesian’s Commercial Triggers and Business Insights Could Help B2B Sales Teams Build Authenticity and Trust

Artesian reinforces best-practice data capture, legitimate interest processing, and management techniques. Helping users see the bigger picture:

Gain better understanding

Dig deep to discover great insight into customers’ interests and preferences

Improve customer interactions

Build trust, solve problems, and engage with people on their terms at each stage of the sales funnel

Create preferred opportunities

Engage more customers, create better quality sales pipeline, and win more valuable opportunities

Understand limitations

Compliment standalone solutions like CRM and LinkedIn Sales Navigator.

Kevin Barrett, Regional Director, London and Central at Metro Bank explained the benefits for B2B sales professionals further. Kevin said, “Given the current focus on the GDPR, it’s even more important than ever to be genuine with our client engagements. Artesian’s commercial triggers and business insights help us build authenticity and trust, develop deeper relationships and ensure we’re following best practices. Beyond this, Artesian has long been the definitive record within Metro Bank for companies on the Corporate Mailing Preference Service (CMPS) and Corporate Telephone Preference Service (CTPS). The Artesian data is up to date, covers all UK entities, is easily accessible, saves us time and money and ensures that our client engagements are GDPR compliant.

Currently, Artesian provides a powerful AI driven service that equips client facing teams with the resources they need to succeed in a modern commercial environment. Artesian provides the data, real-time insight and context needed to find customers, create meaningful engagements, sell more and create long-lasting business relationships.