UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel
UpSnap, a leading provider of mobile and intent-based advertising solutions, has announced a partnership with MarketStar, the industry-leading provider of Sales as a Service® solutions. MarketStar has partnered with some of the largest brands and agencies in the world.
Under the terms of the agreement, UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel for the Company’s Intentional Direct Mail (“IDM”) technology.
“We are pleased to be working alongside MarketStar, the industry’s leading sales as a service provider to assist with our distribution and sales strategy for IDM,” said Bruce Howard, CEO of UpSnap.
Bruce added“This relationship creates a new avenue for us to explore outside of the traditional direct sales channel currently utilized and in addition to our relationship with User Friendly Media. We anticipate our partnership with MarketStar will drive revenue growth moving forward as new customers recognize the unique value proposition that IDM offers.”
The Company will continue to pursue its direct sales strategy in addition to the partnership with MarketStar. Both IDM and the Company’s legacy mobile DSP, targeted at SMBs will remain a focus of UpSnap’s sales strategy over the course of 2018.
