Enhanced capabilities connect product attributes with market performance, helping brands and retailers understand shopper choice and prepare for AI-mediated discovery
NIQ, a leading consumer intelligence company, announced the expansion of NIQ Product Insights (NPI) across Western Europe, strengthening its Product Intelligence portfolio to help brands and retailers better understand what drives shopper choice and category growth. The expansion brings enhanced product intelligence capabilities to Austria, Belgium, Italy, Netherlands, Portugal, Spain and Switzerland, building on existing availability in France, Germany, Ireland, and the United Kingdom.
As shoppers, and increasingly the digital and AI-powered tools that guide them, evaluate products against specific health, wellness, sustainability, and ingredient preferences, product attributes are becoming an increasingly important part of commerce’s intelligence infrastructure. Brands and retailers need more than traditional market measurement to understand which attributes influence selection and drives growth. NPI connects those attributes with real-world sales performance.
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NPI combines trusted product attributes, including ingredients, claims, certifications, nutrients, and functional benefits, with NIQ market measurement data. It helps clients answer two critical questions: what products match a shopper’s needs, and which attributes actually drive purchase and growth. That intelligence supports decisions across innovation, pricing, and assortment today while creating a stronger foundation as product discovery and selection become increasingly AI-mediated.
Why NPI matters to brands and retailers
As consumer expectations evolve, product attributes are becoming a key driver of purchase decisions and category growth. NIQ analysis* shows that:
- 41% of Western European consumers are willing to pay more for products with elevated ingredients or formulations.
- 39% of Western European consumers are willing to pay more for ingredient and supply chain transparency.
- Specific product benefits are significantly outpacing broader category growth. In Germany, shampoo products with a stated “Gentle Formula” benefit grew +48%, compared with growth of less than 1% for the total shampoo category.
- High-growth attributes can also be associated with significant price premiums. In UK skin cleansing, products with a stated hyaluronic acid claim grew +61% and averaged £15.87/kg—more than three times the category average price of £5.04/kg.
- NPI helps brands connect product attributes directly to purchasing behaviour, helping close the gap between what consumers say matters and what actually drives sales.
“As shoppers, and increasingly AI-powered shopping tools, evaluate products against more specific needs and preferences, Product Intelligence is becoming essential commerce infrastructure,,” said Emilie Darolles, President, Western Europe. “NIQ Product Insights helps our clients connect trusted product attributes with market performance so they can innovate faster, optimize their product strategies, and make more confident commercial decisions. It is an important part of our broader Product Intelligence strategy as we continue investing in the future of AI-driven commerce.”
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The Western Europe expansion builds on NIQ’s continued investment in Product Intelligence, advanced analytics, and consumer intelligence, following successful NPI launches in Canada, France, Germany, Ireland, and the United Kingdom. As part of NIQ’s broader Connected Content strategy and The Full View™, NIQ’s Product Intelligence portfolio brings together trusted product content, structured product data, contextual intelligence, and market measurement to help brands and retailers better understand how products are represented, discovered, interpreted, and selected across modern commerce environments.
Combined with NIQ’s continued investment in next-generation AI capabilities, Product Intelligence helps clients transform trusted product information into actionable intelligence. By connecting trusted product attributes with market performance and shopper behaviour, clients can identify emerging trends earlier, better understand their competitive landscape, accelerate innovation, and make smarter decisions across pricing, assortment, and go-to-market strategy.
