MADX Digital launches a free SEO ROI Calculator for B2B SaaS, forecasting 12-month revenue, customer growth and CAC impact using funnel metrics
MADX Digital has announced the official release of its SEO ROI Calculator, a free forecasting tool built to help B2B SaaS companies estimate the revenue impact of SEO over a 12-month period.
The tool addresses a common gap in SaaS growth planning. While SEO is frequently measured by rankings and traffic, leadership teams make investment decisions based on revenue contribution, acquisition efficiency, and pipeline growth.
Built for PLG and sales-led SaaS models, the calculator uses a company’s own baseline metrics, including traffic, conversion rates, close rates, and customer lifetime value, to model projected improvements over 12 months.
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Outputs include revenue lift, session growth, new customer acquisition, and expected CAC impact, giving marketing, finance, and executive teams a shared framework for evaluating SEO alongside other growth channels.
Perry Steward, Founder of MADX Digital, said: “Most SaaS companies approach SEO without clearly modeling what it should deliver in revenue terms. We built this calculator to help founders and CMOs forecast impact using their own funnel metrics before making strategic investment decisions.”
The tool is designed to support internal planning by translating SEO assumptions into revenue outcomes. It gives SaaS teams a consistent framework for evaluating organic growth alongside other acquisition channels.
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