New offering aligns people, process, and performance to address go-to-market challenges and shorten training-to-revenue time
ELB Learning, a provider of immersive learning solutions trusted by over 80% of Fortune 100 companies, announced the launch of its newest service, Sales Transformation & Enablement (ST&E). The service leverages behavioral science, advanced technology, and talent optimization to equip enterprise sales leaders with data-informed strategies and buyer-aligned execution that unlock the potential of their teams.
Research shows it can take 12 to 15 months on average for a new enterprise sales rep to become a top performer, with 67% of sellers feeling their training does not adequately prepare them for buyer conversations. Meanwhile, organizations face missed quotas and lost revenue opportunities. ST&E’s approach bridges the gap between training and real-world sales execution and shortens the training-to-revenue time span.
“Traditional sales enablement is no longer enough. It fails to prepare teams for the complexity of sales environment,” said Andrew Scivally, CEO of ELB Learning. “ST&E is designed to diagnose, design, and activate systemic change by aligning strategy, talent, and execution in a way that actually drives performance. When we’ve applied this approach, over 60% of teams have closed deals before their quota periods even began. That is the kind of outcome we are delivering to our customers.”
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ELB Learning’s ST&E solution helps companies move beyond one-off training and build sustainable enablement systems through a holistic, performance-driven process. The service includes:
- Talent Benchmarking: Cognitive and behavioral profiling to benchmark culture fit, identify competencies that equate to excellence, reduce ramp time, and align talent with what drives quota and retention
- Bespoke Content Development: Customized learning experiences, playbook development, and value messaging creation to upskill and drive behavior change
- Buyer-Aligned Sales Strategy: Sales stages, value narratives, and tools designed around real buyer behavior to increase relevance and deal velocity
- Coaching Strategy: Framework-based coaching and complex deal strategy systems that turn insights into sustained performance and wins
- Targeting Strategy: Ideal customer profile design that aligns buyer psychometrics with account segments
- Training Technology: AI-powered practice platforms, gamified learning tools, and actionable playbooks that drive consistency
- Experience Mapping: Buyer journey mapping to identify key experience gates, prevent premature solutioning, and maximize post-sale value
- Growth Acceleration: Outbound strategy design that drives pipeline acceleration through tailored activities, clear goals, and effective rep engagement
“We’ve assembled a powerhouse team of experts to help revenue and customer experience leaders unlock performance across the customer journey,” said Alicia Shevetone, SVP of Strategy and Execution at ELB Learning. “This marks a critical inflection point for ELB as we evolve our go-to-market strategy to reimagine workforce transformation and align growth, talent, and learning amid an increasingly complex business climate.”
ST&E expands on ELB Learning’s suite of enterprise learning solutions, including Rehearsal®, a video-based training platform, The Training Arcade®, a learning experience platform, and CenarioVR®, a 360° immersive learning simulation.
