Datassential Launches Salesforce Plugin to Streamline Sales Operations

New Plugin Delivers 70+ Pre-Populated Lead Attributes, Reducing Administrative Burden and Boosting Pipeline Efficiency

Datassential, the leading food and beverage insights platform, announced the launch of its Salesforce Plugin, a powerful new integration that brings Datassential’s industry-leading operator intelligence directly into Salesforce. The plugin enables sales teams to search, filter, and push highly targeted accounts — complete with over 70 pre-populated attributes — into their CRM in just a few clicks.

Designed for foodservice and supply-side sales professionals, the Datassential Salesforce Plugin streamlines the process of operator targeting and lead generation. Users can access Datassential’s advanced search filters — by region, cuisine, segment, radius, and more — within their own Salesforce environment. With instant syncing, lead and account records are enriched in real-time, giving salespeople accurate and reliable data at their fingertips in the sales team system of record.

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“With the Datassential Salesforce Plugin, your sales team can find the right operators, create or enrich accounts instantly — so they spend more time selling and less time clicking,” said Emily Tang, Senior Vice President of Product Management at Datassential. “It’s a productivity tool designed specifically for the needs of food and beverage sales teams.”

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Key features of the Salesforce Plugin include:

• Instant access to the U.S., Canada, and 70+ other countries around the world directly in Salesforce
• Advanced targeting filters such as address radius, confidence level, and cuisine type
• Auto-creation of lead and account records, enriched with 70+ key data points
• Scheduled routine updates to keep account data current automatically

The plugin is available to all Datassential clients using Salesforce and or by contacting a Datassential representative.