Customers saved billions of dollars while shopping some of Amazon’s biggest deals of the holiday season during its 12 days of deals from November 21 through Cyber Monday
With weeks of holiday shopping still to come, Amazon will have millions more deals worldwide on a wide selection of products, with fast, convenient delivery options for Prime members
Amazon announced that its Black Friday Week and Cyber Monday holiday shopping event—from November 21 through December 2—was its biggest ever compared to the same 12-day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold.
Amazon today announced that its Black Friday Week and Cyber Monday holiday shopping event—from November 21 through December 2—was its biggest ever compared to the same 12-day period ending on Cyber Monday in prior years.
Customers bought millions of Echo and Fire TV devices, including the newest models of Echo Dot and Fire TV Stick 4K, two of the event’s best-selling products. In the U.S., some of the best-selling product categories included Electronics, Toys, and Beauty, with popular items such as Beats headphones and earbuds, Samsung TVs, Barbie, Play-doh, Shark vacuums and air purifiers, and Medicube beauty devices and skincare topping the charts.
This Black Friday Week and Cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon’s store—most of which are small and medium-sized businesses. More than 60% of sales in Amazon’s store during the event were from independent sellers—that includes sales on popular items from small businesses like JLab, Blissy, Luxe Weavers, and The Woobles.
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“We know how much our customers appreciate saving money, and our customers saved billions with us during this year’s holiday shopping event,” said Doug Herrington, CEO, Worldwide Amazon Stores. “And we have many more fun and exciting ways for them to continue to save this holiday season. Whether they’re checking off their holiday lists finding new deals on toys, fashion, electronics, homewares and other products dropping every day between now and December 24, turning to Amazon for Same-Day Delivery on everyday essentials to help celebrate the holidays, or discovering ultra-low priced stocking stuffers in Amazon Haul, we want to thank our customers for choosing Amazon during this special time of year. I also want to thank our employees, vendors, and selling partners for delivering an outstanding experience time after time.”
In addition to savings from deals across top brands, Amazon works hard to deliver value to customers every day. A new independent study by ecommerce analytics firm Profitero found that Amazon had the lowest online prices entering the holiday season, on average 14% lower, compared to other leading retailers in the U.S. for the eighth year in a row.
Throughout the month of December, customers can continue to discover trending gifts in Amazon’s Holiday Shop from top brands like Dyson, Ninja, Sony, and YETI; and shop by theme and price point including White Elephant Gifts starting at under $5, Decor by Occasion, and Premium Gifts. From December 3-14, customers can also save up to 40% on fashion and fitness favorites featuring brands like Columbia, Hugo Boss, and Lacoste. Customers can find something for everyone on their lists with hundreds of millions of products across more than 35 popular product categories—including over 300 million items available with fast, free Prime delivery, essential for any last-minute gift shopping.
AI Makes Holiday Shopping Even Easier
Amazon makes the holiday shopping experience faster and easier, with innovative generative AI features that help customers quickly find the right gifts this holiday season. Rufus, Amazon’s AI-powered conversational shopping assistant, makes it easy for customers to find tailored deals and gifts. AI Shopping Guides help customers gain confidence in their gift selections by consolidating helpful information about products—highlighting key factors to consider and explaining technical terms—helping customers research and shop seamlessly across Amazon’s broad selection. To simplify the shopping experience further, customers can utilize Amazon Lens, a visual shopping tool found in the search bar that can identify products through a photo, screenshot, or barcode scan and suggest similar items available on Amazon. And our Find-on-Amazon feature allows customers to easily locate similar products while scrolling online by tapping the Share button and selecting “Find products on Amazon.”
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Find the Perfect Gift
Unwrap a new way to shop this holiday season with Amazon’s Virtual Holiday Shop, a festive 3D immersive experience showcasing over 300 of the season’s most coveted gifts and toys, on display as if they were in a physical store. With cheerful music, holiday decorations, and fun animations, the shop inspires customers to discover unique items, browse premium products, and add all of their new favorite finds directly to their cart and then check out as usual. Customers can also find a giftable selection of inspiring toys, games, and activity kits including trending products from our seasonal Holiday Kids Gift Book in the new Virtual Toy Shop. The Holiday Shop offers a one-stop destination for finding the perfect gift for every occasion, including the Top 100+ Gifts, hosting must-haves, and the option to shop by theme and price point with most-loved gifts under $10, and stocking stuffers under $10. For additional gifting inspiration, customers can shop deal curations handpicked by popular influencers like Angel Reese, Suni Lee, Alix Earle, Katie Fang, and Monet McMichael. For gift-givers looking for versatile options, Amazon Gift Cards offer the perfect solution. Available in festive holiday designs, these cards come with no fees or expiration dates and provide access to hundreds of millions of items on Amazon.com or from over 450 brands. Gift cards can be sent by SMS, and many can be scheduled to send at a future date and time, helping customers to get ahead of their holiday shopping.
Shop with Confidence
- A-to-z Guarantee: Customers can shop with peace of mind knowing that Amazon stands behind the products sold in its stores with the A-to-z Guarantee. Amazon’s protection applies to products purchased in Amazon stores worldwide, and in the unlikely event that customers experience issues with timely delivery or the condition of their purchase, Amazon will make it right by refunding or replacing it. Amazon is committed to a trustworthy shopping experience and backs the products offered in Amazon’s Holiday Gift Guide, as well as the hundreds of millions of products offered every day in Amazon stores. Learn more.
- Enjoy Fast, Free Delivery All Season Long with Prime: U.S. Prime members can enjoy more than 300 million items available with free Prime shipping and tens of millions of the most popular items available with free Same-Day or One-Day Delivery, which is currently available in more than 120 U.S. metro areas. This holiday season Prime members can use Amazon Day to select a designated day of the week to conveniently receive their packages – which is a great way to combine multiple orders into fewer deliveries. In 2024, customer adoption of Amazon Day has, on average, resulted in 20% fewer boxes and in lower carbon emissions compared to other Amazon delivery options. Customers will also have the added convenience of being able to choose how and where those items arrive—whether at home, work, or places you frequent with Amazon’s network of more than 25,000 package pick-up locations.
- Extended Holiday Returns Window: To provide customers with additional flexibility during the holidays, most items that are eligible for free returns and purchased between November 1 and December 31 can be returned through January 31. Apple brand products purchased between November 1 and December 31 can be returned through January 15.
