Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater
Scott Gibbs, Chief Revenue Officer, Meltwater spoke about a few top revenue generation tips and practices that work well in today’s business climate:
Key topics covered:
- Biggest revenue generation myths for B2B sales teams
- What CROs need to keep in mind to drive impact today
- How sales and revenue generation teams should evolve further to be not just data driven but process oriented
- Biggest challenges modern CROs and Sales teams face
