Cart.com Acquires Amify, Strengthening Amazon Marketplace Capabilities for Mid-market and Enterprise Brands
Amify CEO, Chris Mehrabi, will lead Cart.com’s Professional Services business as Chief Delivery Officer
Cart.com, a leading provider of unified commerce and logistics solutions that enable merchants to sell and fulfill wherever their customers are, today announced its acquisition of Amify, a fast-growing provider of Amazon optimization and advertising solutions. Amify’s full-service Amazon Seller capabilities and expert in-house team will expand Cart.com’s Marketplace Services offering and help meet accelerating demand from Cart.com’s growing roster of brands requiring omnichannel software, services and logistics.
Amify’s entire employee base, including its founder Ethan McAfee, will join Cart.com. Amify’s CEO Chris Mehrabi will now lead Cart.com’s Professional Services business as Chief Delivery Officer, reporting directly to Cart.com Founder and CEO Omair Tariq, and be responsible for delivery of the company’s growth marketing, customer engagement, marketplace services and store optimization solutions. Mehrabi brings two decades of experience in building and scaling high growth companies and a track record of helping DTC brands win in a fiercely competitive commerce landscape. The company’s COO, Christine McCambridge, will lead Cart.com’s Marketplace Services team, joining as VP, Marketplace Services Operations.
“I’m happy to welcome the entire Amify team to Cart.com and have industry veterans Chris Mehrabi and Christine McCambridge join our leadership team,” said Cart.com Founder and CEO Omair Tariq. “Amify has been widely recognized for their expertise and technology and we’re excited to leverage their experience to help our customers maximize their potential across channels.”
Amify enables brands selling on Amazon to optimize their presence, sales and profitability through its proprietary technology, expertise and scale. The company’s offering includes platform management, advertising, creative content, supply chain strategy and analytics. Amify currently supports over 50 global brands, including The Art of Shaving, Dr Squatch and Hanz De Fuko, and has managed approximately $1 billion in gross merchandise value since it was founded in 2011.
“We could not be more excited to join Cart.com and leverage the company’s resources and scale to deliver value to both our customers and employees,” said Mehrabi. “I’m honored to step into the role of Chief Delivery Officer and contribute to Cart.com’s incredible growth story and innovative reputation.”
Cart.com provides the physical and digital infrastructure that unifies operations across channels and makes it easy for multichannel merchants to win in a channel-rich world. The company offers a complete suite of tech-enabled logistics capabilities, enterprise-grade channel and order management software and expert services to simplify commerce for middle-market and enterprise companies and public sector agencies. Cart.com supports over 6,000 customers and 75 million orders per year and operates 14 omnichannel fulfillment centers nationwide.
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